Predicting the intention to adopt mobile payment during the Covid-19 pandemic: applying the theory of planned behavior / Connie Voo Min Jun and Mohd Ashari Bakri

This study investigates the factor affecting the behavioral intention to adopt mobile payment among students in Universiti Malaysia Sabah during the COVID-19 pandemic by applying the Theory of Planned Behavior (TPB). The study uses stepwise multiple linear regression to test the factors affecting th...

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Bibliographic Details
Main Authors: Min Jun, Connie Voo (Author), Bakri, Mohd Ashari (Author)
Format: Book
Published: Universiti Teknologi MARA, Cawangan Melaka, 2023-09.
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