The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]
A lot of brands use celebrity endorsement as a way to get people to pay attention to their marketing messages. Advertisers are willing to pay a lot of money to get the endorsements of these celebrities because they are the personal and social favourites most likely to influence consumers' buyin...
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| Asıl Yazarlar: | , , , , |
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| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Universiti Teknologi Mara Cawangan Pulau Pinang,
2023-09.
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| Konular: | |
| Online Erişim: | Link Metadata |
| Etiketler: |
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Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |