APA (7th ed.) Citation

Li Ling, Q., Govindan, S., & Radhakrishnan, R. (2018). Consumer brandswitching behavior: Evidence from Malaysian smartphone users / Quah Li Ling, Santhi Govindan and Ravindran Radhakrishnan.

Chicago Style (17th ed.) Citation

Li Ling, Quah, Santhi Govindan, and Ravindran Radhakrishnan. Consumer Brandswitching Behavior: Evidence from Malaysian Smartphone Users / Quah Li Ling, Santhi Govindan and Ravindran Radhakrishnan. 2018.

MLA (9th ed.) Citation

Li Ling, Quah, et al. Consumer Brandswitching Behavior: Evidence from Malaysian Smartphone Users / Quah Li Ling, Santhi Govindan and Ravindran Radhakrishnan. 2018.