Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.]

• Główni autorzy: Zaifa Kamaruzaman, Nur Khadijah (Autor), Che Din, Sharkawi (Autor), Mohd Lazim, Nur Aniza (Autor), Mohamed Ghazali, Nabila Aimi (Autor)
• Format: Książka
• Wydane: Universiti Teknologi MARA, Perak, 2023-09.
• Hasła przedmiotowe: Article; PeerReviewed
• Dostęp online: Link Metadata

The integration of graphics and illustration art into the commercial design process has emerged as a significant factor influencing the level of commercial design. Digital illustration has proven a practical strategic tool in marketing and advertising, particularly in the sparkling drink industry. T...