Rethinking recycling: understanding audience perception for designing effective campaigns/ Nurul Nadiah Jamaludin, Mohd Khairulnizam Ramlie and Haslinda Md. Nazri

• Main Authors: Jamaludin, Nurul Nadiah (Author), Ramlie, Mohd Khairulnizam (Author), Md. Nazri, Haslinda (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Perak, 2023-09.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Recycling campaigns uses various methods and platforms such as social media, advertising, mobile applications, and digital games aim to raise awareness and educate public on the importance of recycling through visual information. After almost three decades of recycling campaigns carried out by respo...