Understanding purchase intention for different personality traits in social networking services / Azrin Ali
What prompts users to readably purchase online compared to others is a beneficial insight for successful marketing campaigns. Purchase intention forecasts actual purchase act thus is desirable to be scrutinised. Furthermore, in social networking services settings, ample factors surface to observe pu...
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| Format: | Book |
| Published: |
2021.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |