Travellers' perception on airline alliances perceived value / Nor Hisyam Seliman, Norzuwana Sumarjan and Salleh Mohd Radzi
Air transportation significantly contributes to the movement of people between regions, covering vast distances and connecting service providers. Nevertheless, one airline cannot cater all the destinations that a traveller requires. Therefore, airline alliances have been formed to enlarge market and...
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2023-06.
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