Malaysia as a backpacking destination for millennial solo female travellers: examining destination image, motivation, and intentions / Muhammad Zulhilmi Zulkurnain, Quratul Ain Syahirah Awang Ali and Tressy Belly
This study explores Malaysia's appeal as a backpacking destination for millennial solo female travellers. The study aims to fill a gap in the knowledge focussing on understanding the way millennial solo female travellers see their destination, what motivates them, and how their views can help t...
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| Format: | Book |
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2023.
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