Malaysia as a backpacking destination for millennial solo female travellers: examining destination image, motivation, and intentions / Muhammad Zulhilmi Zulkurnain, Quratul Ain Syahirah Awang Ali and Tressy Belly

• Autori principali: Zulkurnain, Muhammad Zulhilmi (Autore), Awang Ali, Quratul Ain Syahirah (Autore), Belly, Tressy (Autore)
• Natura: Libro
• Pubblicazione: 2023.
• Soggetti: Article; PeerReviewed
• Accesso online: Link Metadata

This study explores Malaysia's appeal as a backpacking destination for millennial solo female travellers. The study aims to fill a gap in the knowledge focussing on understanding the way millennial solo female travellers see their destination, what motivates them, and how their views can help t...