Are you a panic buyer? Observations from consumers in Malaysia / Yee-Cheak Chan, Yen-Nee Goh and Chee-Ngee Lim
Panic buying is an intriguing social phenomenon during a crisis. However, the existing literature primarily emphasises impulsive purchases and fails to address the objective of panic buying. A minimal study has examined panic buying, integrating variables within an S-O-R framework throughout a crisi...
Bewaard in:
| Hoofdauteurs: | , , |
|---|---|
| Formaat: | Boek |
| Gepubliceerd in: |
Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management,
2023-12.
|
| Onderwerpen: | |
| Online toegang: | Link Metadata |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|