Are you a panic buyer? Observations from consumers in Malaysia / Yee-Cheak Chan, Yen-Nee Goh and Chee-Ngee Lim
Panic buying is an intriguing social phenomenon during a crisis. However, the existing literature primarily emphasises impulsive purchases and fails to address the objective of panic buying. A minimal study has examined panic buying, integrating variables within an S-O-R framework throughout a crisi...
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Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management,
2023-12.
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