Effectiveness of color in Gen Z's decision-making for confectionery brands on social media / Siti Zulaikha Abdul Aziz Zaiddi and Zuhaili Akmal Ismail

Colour plays a crucial role in the advertising industry as it can influence consumers' emotions, attitudes, and purchasing decisions. In the case of a Malaysia confectionery brand's advertisement on Instagram, colour can be used strategically to appeal to the target audience and convey the...

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Detaylı Bibliyografya
Asıl Yazarlar:	Abdul Aziz Zaiddi, Siti Zulaikha (Yazar), Akmal Ismail, Zuhaili (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Faculty of Art and Design, 2023-10.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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