Effectiveness of color in Gen Z's decision-making for confectionery brands on social media / Siti Zulaikha Abdul Aziz Zaiddi and Zuhaili Akmal Ismail
Colour plays a crucial role in the advertising industry as it can influence consumers' emotions, attitudes, and purchasing decisions. In the case of a Malaysia confectionery brand's advertisement on Instagram, colour can be used strategically to appeal to the target audience and convey the...
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| Format: | Book |
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Faculty of Art and Design,
2023-10.
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