PRESUPPOSITION ON ENGLISH SLOGAN OF FOOD AND BEVERAGE SLOGAN ADVERTISEMENT IN TELEVISION (PRAGMATICS APPROACH)

This research paper analyzes the presupposition meaning on English slogan of food advertisements applying semantic approach. There are two problem statements raised in this research paper; 1) What are the presupposed meanings behind the English food and beverage advertisement slogan in television? a...

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Bibliographic Details
Main Author: MARYATUN , RIRIEN (Author)
Format: Book
Published: 2010.
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