ANALISIS PERBANDINGAN BRAND EQUITY INDOMIE DENGAN MIE SEDAAP (Study Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Surakarta)
Tujuan dari penelitian ini adalah untuk mengetahui adakah perbedaan antara brand equity (brand awareness, brand association, perceived quality, brand loyalty) Indomie dengan brand equity (brand awareness, brand association, perceived quality, brand loyalty) Mie Sedaap. Sehingga dari hasil penelitian...
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| Format: | Book |
| Published: |
2011.
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| Online Access: | Connect to this object online |
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Connect to this object online3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |