Analisis Pengaruh Event Sponsorship Dan Iklan Terhadap Brand Image Kartu Seluler

Tujuan penelitian ini: (1) untuk mengetahui pengaruh event sponsorship terhadap Brand image kartu seluler (2) untuk mengetahui pengaruh iklan terhadap brand image kartu seluler. Penelitian ini mengambil sampel sebanyak 120 responden mahasiswa fakultas Ekonomi Universitas Muhammadiyah Surakarta. Meto...

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Bibliographic Details
Main Author: ANDRIANTO , RIFKY NUR (Author)
Format: Book
Published: 2012.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available