A Syntactic Analysis Of English Construction In Dunkin' Donuts Advertisement

• Main Author: Prastuti, Anindyati (Author)
• Format: Book
• Published: 2004.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online
• Notes: https://eprints.ums.ac.id/27686/1/Hal_Depan.pdf; https://eprints.ums.ac.id/27686/2/Bab_I.pdf; https://eprints.ums.ac.id/27686/3/Bab_II.pdf; https://eprints.ums.ac.id/27686/4/Bab_III.pdf; https://eprints.ums.ac.id/27686/5/Bab_IV.pdf; https://eprints.ums.ac.id/27686/7/Bab_V.pdf; https://eprints.ums.ac.id/27686/8/Appendix.pdf
• Keywords: P Philology. Linguistics

One strategy in trading competition is by using advertising but to make a good advertisement an advertiser should pay attention on several key elements. Most of those key elements are in form of a written language such as headline, illustration, subhead, and slogan. Advertisement language is usually arranged in interesting design and exciting language. To understand the language of advertisement can be done by understanding the constituents of the language. The goal of this research is to find out the constituents and to describe the construction of the advertisement language of Dunkin' Donuts advertisement in Dunkin' Donuts calendar 2001. This research is a descriptive qualitative research that describes the construction of a structure and find out the constituents that form the structure. This research is concentrate on structural grammar with applying immediate constituents analysis by using Chinese box. The results of this research are: (1) kinds of constituents that form the construction are immediate constituent and ultimate constituent, (2) in Immediate Constituents analysis there are four kinds of syntactic structures that used to show the relation between constituents. Those syntactic structures are Syntactic Structure of Modification (SSoM), Syntactic Structure of Predication (SSoP), Syntactic Structure of Complementation (SSoC), Syntactic Structure of Coordination (SSoCo), (3) a sentence is, at list, built up by Syntactic Structure of Predication (SSoP) except imperative sentence that built up by Syntactic Structure of Complementation (SSoC). Syntactic Structure of Modification (SSoM) builds a phrase construction Syntactic Structure of Coordination (SSoCo) is used to show the relation of two equivalent constituents.