Pengaruh Event Sponsorship, Personal Selling, dan Iklan terhadap Brand Image Honda pada Mahasiswa Fakultas Ekonomi dan Bisnis UMS
The purpose of this study is to analyze the influence of event sponsorship, personal selling, and advertising on brand image of Honda perceived by students of Muhammadiyah Surakarta Economic and Business Faculty. This study also tries to reveal the meaningfulness of the model in explaining brand ima...
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| Format: | Book |
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2015.
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