Pengaruh Harga, Iklan, dan Citra Merek (Brand Image) Terhadap Keputusan Pembelian Smartphone Android Samsung Galaxy Series (Studi Kasus Pada Mahasiswa Fakutas Ekonomi dan Bisnis UMS)

The development of time and increasing needs of communication causing smartphone business industry more challenging. Samsung is one of companies engaged in electronics production sector one of it's production is smartphone. The number of smartphone industry competition causing increasingly dive...

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Bibliographic Details
Main Authors: Prakoso, Luqman Arif (Author), , Dra. Chuzaimah, M.M (Author)
Format: Book
Published: 2015.
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Online Access:Connect to this object online
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