Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Universitas Muhammadiyah Surakarta)

• Main Authors: Rofiq Rizki, Ainur (Author), , Kusdiyanto, S.E., M.Si (Author)
• Format: Book
• Published: 2015.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online
• Notes: https://eprints.ums.ac.id/35322/1/02.%20NASKAH%20PUBLIKASI.pdf; https://eprints.ums.ac.id/35322/4/03.%20HALAMAN%20DEPAN.pdf; https://eprints.ums.ac.id/35322/7/04.%20BAB%20I.pdf; https://eprints.ums.ac.id/35322/8/05.%20BAB%20II.pdf; https://eprints.ums.ac.id/35322/9/06.%20BAB%20III.pdf; https://eprints.ums.ac.id/35322/10/07.%20BAB%20IV.pdf; https://eprints.ums.ac.id/35322/16/08.%20BAB%20V.pdf; https://eprints.ums.ac.id/35322/19/09.%20DAFTAR%20PUSTAKA.pdf; https://eprints.ums.ac.id/35322/22/10.%20LAMPIRAN.pdf; https://eprints.ums.ac.id/35322/25/01.%20Surat%20Pernyataan%20Publikasi%20Karya%20Ilmiah.pdf
• Keywords: HB Economic Theory

The purpose of this research are: 1) to describe the impact of quality product and price towards to the consumers' decision to purchase Iphone product. 2) to describe betwen quality product and price, which variable having dominant effect to the consumers' decision in purchase Iphone product. The type of this research is associative quantitative, by taking conclusion by statistical analysis. The population is UMS college student who use Iphone. Sample is taken from 100 respondents using purposive sampling technique. Data analysis technique is using multiplied linear regression analysis, though the hipothesis test uses test -t, test-F, and test- . Based on the data analysis result done, this research shows that the product quality and the price have some significant impacts toward the decission of purchasing Iphone products. The variable which owns the most effect is the product quality.