Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Universitas Muhammadiyah Surakarta)

The purpose of this research are: 1) to describe the impact of quality product and price towards to the consumers' decision to purchase Iphone product. 2) to describe betwen quality product and price, which variable having dominant effect to the consumers' decision in purchase Iphone produ...

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Bibliographic Details
Main Authors: Rofiq Rizki, Ainur (Author), , Kusdiyanto, S.E., M.Si (Author)
Format: Book
Published: 2015.
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