Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Produk Smartphone Oppo (Studi Pada Mahasiswa UMS)
This purpose of this research is to analyze the impact of price, product quality, and promotion their effects toward buying decision on Oppo smartphone, where price (X1), product quality (X2), and promotion (X3) become independents variables and buying decision (Y) as a dependent variable. The popul...
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Main Authors: | Radete, Bagus Pebrianto (Author), , Dra. Wuryaningsih Dwi Lestari, M.M (Author) |
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Format: | Book |
Published: |
2015.
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Online Access: | Connect to this object online |
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