The Effect Of Green Perceived Value, Green Perceived Risk And Green Trust To Green Purchase Intention Product Of The Body Shop
The purpose of this study is to develop a framework to explore the influence of the original green perceived value and green perceived risk on green purchase intention of and to discuss the mediating role of green trust and also explore positive and negative influence. This study applies four origin...
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| Main Authors: | , |
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| Format: | Book |
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2015.
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| Online Access: | Connect to this object online |
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