The Effect of Celebrity Endorsement Towards Purchase Intention With Attitude Towards Advertisement as Mediation

• Principais autores: Prastatia, Saskia Luftiara (Autor), , Dr. Anton Agus Setyawan, S.E., M.Si (Autor)
• Formato: Livro
• Publicado em: 2015-10-25.
• Assuntos: Thesis; NonPeerReviewed
• Acesso em linha: Connect to this object online

Endorsement can be defined as an act of giving one's public approval or support to someone or something. A celebrity endorser is an individual who is known to the public (actor, sports figure, entertainer, etc) for his or her achievements in areas other than that of the product class endorsed....