Pengaruh Keunikan Atribut Produk Terhadap Keputusan Konsumen Dalam Memilih Produk Minuman Teh Botol Sosro

The primary concern of this research is knowing and analyzing the influence significant atribute product that consist of package, taste, volume, product's content and its serve toward decision of purchasing Teh Botol Sosro beverage and which variable is more dominant to influence this based on...

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Bibliographic Details
Main Authors: Sartika, Dewi (Author), , Dr. Anton Agus Setyawan, SE., M.Si (Author)
Format: Book
Published: 2015.
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