The Analysis Of The Non Observant Of Grice's Maxim In English Verbal Expression Used In Advertisements

• Main Authors: Mustopa, Deni (Author), , Agus Wijayanto, Ph.D (Author), , Dr. Anam Sutopo, M.Hum (Author)
• Format: Book
• Published: 2015.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online
• Notes: https://eprints.ums.ac.id/39041/18/Manuscript%20Publication.pdf; https://eprints.ums.ac.id/39041/1/Cover%20Page.pdf; https://eprints.ums.ac.id/39041/2/Chapter%201.pdf; https://eprints.ums.ac.id/39041/3/Chapter%202.pdf; https://eprints.ums.ac.id/39041/4/Chapter%203.pdf; https://eprints.ums.ac.id/39041/5/Chapter%204.pdf; https://eprints.ums.ac.id/39041/6/Chapter%205.pdf; https://eprints.ums.ac.id/39041/7/Bibliography.pdf
• Keywords: P Philology. Linguistics; PR English literature

Pragmatics is applied in various kinds of language use, one of the most common uses is found in English TV advertisement. This study aims to investigate the utterances which the English TV advertisements utilize to promote the products and degree to which the non- observance of maxim with a pragmatic principle proposed by Grice, Thomas and searle. The design of this research is qualitative descriptive approach because the writer gives more description about analysis of the data that he gets than expresses using the analysis on numerical data. The data sources of this study are English TV advertisements from www.youtube.com. The instrument in this research is purposive sampling which arrange as follows participation observation and documentation. From this study, the writer finds that nearly all of the verbal expressions used in English TV advertisement disobeyed the cooperative principle theory proposed by Grice. The most common breaking is found in maxim of quantity and quality because one of the purposes of advertisement language is to attract customers' attention and persuade them to buy the produce being promoted