Hubungan Antara Kelompok Referensi dengan Perilaku Konsumtif

Students mostly live boarding should be able to manage finance and simple life, but now students often imitate reference group in everyday behavior with frequent trips to the mall, have the goods the same function more than one, and love goods branded of foreign. This research purposes (1) Knowing t...

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Main Authors: Anggadini, Tian Kusuma (Author), , Dra. Zahrotul Uyun, M.Si (Author)
Format: Book
Published: 2015-11-02.
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