Pengaruh Harga, Promosi dan Lokasi Terhadap Keputusan Pembelian Pada Popeye Fried Chicken (Cabang UMS)

• Main Authors: Ariyanto, So'ing (Author), , Dra.Ma'ruf M.M (Author)
• Format: Book
• Published: 2016.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online
• Notes: https://eprints.ums.ac.id/40484/1/NASKAH%20PUBLIKASI.pdf; https://eprints.ums.ac.id/40484/2/HALAMAN%20DEPAN.pdf; https://eprints.ums.ac.id/40484/4/BAB%20I.pdf; https://eprints.ums.ac.id/40484/5/BAB%20II.pdf; https://eprints.ums.ac.id/40484/7/BAB%20III.pdf; https://eprints.ums.ac.id/40484/9/BAB%20IV.pdf; https://eprints.ums.ac.id/40484/10/BAB%20V.pdf; https://eprints.ums.ac.id/40484/13/DAFTAR%20PUSTAKA.pdf; https://eprints.ums.ac.id/40484/15/LAMPIRAN.pdf; https://eprints.ums.ac.id/40484/17/SURAT%20PERNYATAAN%20PUBLIKASI%20KARYA%20ILMIAH.pdf
• Keywords: H Social Sciences (General)

The goal of this study was to determine whether the variables of price, promotion, and the location on purchasing decisions on popeye fried chicken (Branch UMS) either partially or jointly. This study meurpakan research quantitative descriptive by using a questionnaire as a tool to obtain data on variable pricing, promotion, and the location on purchasing decisions on popeye fried chicken (Branch UMS) The population in this study is that consumers who ever came and stopped at Popeye Freid Chicken branch UMS , the number of respondents 125 people. Based on the analysis, it was concluded that the variables used in this study influence on the dependent variable either partially or jointly. As for the suggestion that researchers give is a need to increase to variable pricing, promotion, and the location on purchasing decisions on popeye fried chicken (Branch UMS)