Analisis Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Keputusan Pembelian Di Kedai CS Warung Kopi Mendungan Kartasura

This study has the objective to analyze the influence of service quality, price, and location on purchasing decision in a selected coffee shop. Furthermore, this study is a casual research which examines the causal relationships between dependent variable (purchasing decision), and independent varia...

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Bibliographic Details
Main Authors: Widayanti, Arti (Author), , Drs. M. Nasir, M.M (Author)
Format: Book
Published: 2015.
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