Analisis Faktor - Faktor Yang Mempengaruhi Loyalitas Merek Pada Kain Tenun Lurik "Prasojo" (Pt. Kusumatex, Pedan)
The purpose of this study was to analyze the effect of customer loyalty as well as the factors that influence other customers , let alone on the brand and the product price . So customers both from middle - and upper vying to wear and become a loyal customer of the product " Prasojo " in t...
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2016.
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| Summary: | The purpose of this study was to analyze the effect of customer loyalty as well as the factors that influence other customers , let alone on the brand and the product price . So customers both from middle - and upper vying to wear and become a loyal customer of the product " Prasojo " in the middle of prey market exists today, in times of batik cloth is still very desirable and familiar . Especially in this Soloraya own Batik Laweyan still a trend and competitor that needs attention . The sample in this study were all customers Lurik fabrics Prasojo by 55 respondents . Methods of data analysis using multiple linear regression test , F test , t praise and test the coefficient of determination . Using the classical assumption of normality test , multicollinearity and heteroscedasticity . The results showed that 1) The test results are known tcount t> t table or 2.545> 2.015 with 0.014 significance value <0.05. This means that H0 is rejected at the 0.05 significance level. This means that the variable quality of the effect on customer satisfaction, 2) test results are known tcount t> t table or 2.398> 2.015 with 0.021 significance value <0.05. This means that H0 is rejected at the 0.05 significance level. This means that the price variable effect on customer satisfaction, 3) The t test result is known tcount> ttabel or 2,449> 2,015 with significant value 0.018> 0.05. This means that H0 is accepted at significance level of 0.05. This means that brand variable effect on customer satisfaction, 4) The test results are known tcount t> t table or 3.057> 2.015 with 0.004 significance value <0.05. This means that H0 is rejected at the 0.05 significance level. This means service variable effect on customer satisfaction; 5) The test results are known tcount t> t table or 3.222> 2.015 with 0.002 significance value <0.05. This means that H0 is rejected at the 0.05 significance level. This means that the image variable effect on customer satisfaction. Based on the results of the F test is concluded that the variable quality ( X1 ) , Price ( X2 ) , Brand ( X3 ) , Services ( X4 ) , and Citra ( X5 ) have influence simultaneously to variable customer satisfaction ( Y ) , it is evident from the results regression analysis of known value of F > F table ( 15.745 > 2.427 ) . Keywords : quality , price , brand , service , image and customer satisfaction . |
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| Item Description: | https://eprints.ums.ac.id/41952/39/NASKAH%20PUBLIKASI.pdf https://eprints.ums.ac.id/41952/36/HALAMAN%20DEPAN.pdf https://eprints.ums.ac.id/41952/40/BAB%20%20I.pdf https://eprints.ums.ac.id/41952/42/BAB%20II.pdf https://eprints.ums.ac.id/41952/12/BAB%20III.pdf https://eprints.ums.ac.id/41952/13/BAB%20IV.pdf https://eprints.ums.ac.id/41952/17/BAB%20V.pdf https://eprints.ums.ac.id/41952/18/DAFTAR%20PUSTAKA.pdf https://eprints.ums.ac.id/41952/31/LAMPIRAN.pdf https://eprints.ums.ac.id/41952/47/Pernyataan%20Publikasi%20Ilmiah.pdf |