Maskulinitas Pemimpin Dalam Iklan PolitikAnalisis Semiotika Prabowo dan Hatta Rajasa dalam Iklan Kampanye Presiden Tahun 2013 dan 2014

• Main Author: Wardhani, Islamia Rahma (Author)
• Format: Book
• Published: 2016-02-19.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online
• Notes: https://eprints.ums.ac.id/42007/25/naskah%20publikasi-is.pdf; https://eprints.ums.ac.id/42007/19/HALAMAN%20DEPAN.pdf; https://eprints.ums.ac.id/42007/4/BAB%20I.pdf; https://eprints.ums.ac.id/42007/9/BAB%20II.pdf; https://eprints.ums.ac.id/42007/10/BAB%20III.pdf; https://eprints.ums.ac.id/42007/11/BAB%20IV.pdf; https://eprints.ums.ac.id/42007/12/BAB%20V.pdf; https://eprints.ums.ac.id/42007/18/DAFTAR%20PUSTAKA.pdf; https://eprints.ums.ac.id/42007/20/Lampiran%20.pdf; https://eprints.ums.ac.id/42007/24/surat%20pernyataan%20publikasi%20karya%20ilmiah.pdf
• Keywords: JC Political theory

World politics is always closely connected with power. In order for a leader known to all the required media, because the media a very effective tool for shaping public opinion about a candidate leader. Political campaigns through advertising media bias. Ad uses non-personal communication process that is persuasive, which aims to introduce its products to the public through media support. Besides very attractive advertising political parties, not only to attract attention, but also as a means to describe prospective leaders are chosen. One of them is political advertising and the PAN party Gerindra that aired in 2013-2014, by featuring Alon President and Vice President Prabowo-Hatta Rajasa which shows a male masculinity, the researchers chose the theme of the ad as research material in order to determine how the representation of masculinity -Eighteen political advertisements contained on the couple. This study used a qualitative descriptive study methodology, communication semiotics. Study semiotics used is semiotic Roland Barthes, where to look for meaning using denotation, connotation, and myth. Semiotic study used to analyze the signs of masculinity contained in the ad Prabowo-Hatta. The conclusion from this study is that the masculinity of men can be presented through clothing, and his job.