The Effect of Brand Image, Product Quality and Price Toward Purchase Decision (Emprical Study on Consumer Cv.Rown Division in Surakarta)

ABSTRACT The main purpose of this research is to analyze brand image, product quality and price which determines customer decision to buy the product of CV Rown Division Surakarta. The population in this research is the whole customer of CV Rown Division Surakarta. This research is a quantitative re...

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Главный автор:	Susanto, Henry (Автор)
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Опубликовано:	2016.
Предметы:	Thesis NonPeerReviewed
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