Pengaruh Citra Merek, Kualitas Produk, Dan Promosi Terhadap Kepuasan Konsumen (Studi Pada Kedai Susu Mom Milk Di Solo)

• Main Authors: Setyawan, Muhammad Adhi (Author), , Dra. Chuzaimah, M.M (Author)
• פורמט: ספר
• יצא לאור: 2016-04-28.
• נושאים: Thesis; NonPeerReviewed
• גישה מקוונת: Connect to this object online

The research was carried out in shops Moo Dairy Milk in Solo in order to know the influence of brand image on consumer satisfaction, determine the effect of product quality to customer satisfaction and know the effect of promotions on consumer satisfaction. The research method uses the entire consum...