Pengaruh Merk Dan Kualitas Produk TerhadapMinat Beli Franchase Teh Enak Di Surakarta Tahun 2015

• Main Authors: KURNIASARI, VIDA (Author), , Drs. Djoko Suwandi,SE.M.Pd (Author)
• Format: Book
• Published: 2016-04-27.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online
• Notes: https://eprints.ums.ac.id/43367/31/NASKAH%20PUBLIKASI.pdf; https://eprints.ums.ac.id/43367/34/HALAMAN%20DEPAN.pdf; https://eprints.ums.ac.id/43367/3/BAB%20I.pdf; https://eprints.ums.ac.id/43367/5/BAB%20II.pdf; https://eprints.ums.ac.id/43367/6/BAB%20III.pdf; https://eprints.ums.ac.id/43367/25/BAB%20IV.pdf; https://eprints.ums.ac.id/43367/7/BAB%20V.pdf; https://eprints.ums.ac.id/43367/8/DAFTAR%20PUSTAKA.pdf; https://eprints.ums.ac.id/43367/37/LAMPIRAN.pdf; https://eprints.ums.ac.id/43367/9/SURAT%20PERNYATAAN%20NASKAH%20PUBLIKASI.pdf
• Keywords: HB Economic Theory

The purpose of this study was to determine: 1) To determine the effect of the interest in buying franchise brands tasty tea in the city of Surakarta in 2015. 2) To determine the effect on product quality buying interest tasty tea franchise in the city of Surakarta in 2015. 3) To determine the influence of the brand and quality of product to purchase interest tasty tea franchise in the city of Surakarta in 2015. This research is quantitative descriptive research by drawing conclusions through statistical analysis. The population in this study were students - student Ums and public. Samples are taken as 100 people. Necessary data obtained through questionnaires and documentation. The questionnaire previously tested and tested for validity and reliability were tested. Data analysis technique used is multiple linear regression analysis, F test, t-test, R2, coefficient of determination, and the relative contribution and effective. The results of the regression analysis obtained regression equation: Y = 10.155 + 0,344X1 + 0,293X2. The equation shows that the interest in buying a franchise is influenced by brand and product quality. The conclusions drawn are: 1) Brands positive effect on buying interest tasty tea franchise in the city of Surakarta in 2015dapat accepted. This is based on multiple linear regression analysis (t test) note that tcount> ttable, 2.726> 2.000 and the significance value <0.05, namely 0.008 with the relative contribution of 53.5% and 23.5% effective contribution. 2) Quality of products a positive influence on the buying interest tasty tea franchise in the city of Surakarta in 2015dapat accepted. This is based on multiple linear regression analysis (t test) note that tcount> ttable, namely 2.389> 2.000 and the significance value <0.05, namely 0.019 with the relative contribution of 46.5% and 20.4% effective contribution. 3) Brand and product quality influence the buying interest tasty tea franchise in the city of Surakarta in 2015 is unacceptable. This is based on multiple linear regression analysis of variance (F test) is known that F count> F table, ie 37.982> 3.150 and the significance value <0.05, namely 0.000. 4) The coefficient of determination (R2) of 0.439 indicates that the influence of the brand and product quality influence the buying interest tasty tea franchise in the city of Surakarta in 2015 was 43.9%, while the rest influenced by other variables.