Pengaruh Kepercayaan, Pengalaman, Manfaat, dan Resiko Terhadap Minat Pembeli Untuk Menggunakan Sistem E-Commerce (Studi Empiris Mahasiswa Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

The purpose of this study was to examine the effect of the trust, experience, benefit, and risk on intention of the buyer to use e-commerce system. The research was conducted in major Accounting Faculty Economic and Business Muhammadiyah University of Surakarta. Determination of sample, using a purp...

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Bibliographic Details
Main Authors: Mutiaraharja, Lia Resti Putri (Author), , Dr. Noer Sasongko, SE, M.Si, Ak (Author)
Format: Book
Published: 2016.
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520 |a The purpose of this study was to examine the effect of the trust, experience, benefit, and risk on intention of the buyer to use e-commerce system. The research was conducted in major Accounting Faculty Economic and Business Muhammadiyah University of Surakarta. Determination of sample, using a purposive sampling method. The data in this research is obtained by distributing questionnaires to the respondents. The number of respondents as many 100 people. The data analysis was using multiple linear regressions analysis. The analysis showed that trust, experience, benefit, and risk have a significant effect on intention of the buyer to use e-commerce system. 
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