Pengaruh Ekuitas Merek Terhadap Minat Pembelian Pada Smartphone Asus (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta )
This study aims to determine: the effect of brand equity that include brand awareness, brand association, perceived quality, and brand loyalty to purchase intention of Asus smartphone in the students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta, both individually an...
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| Format: | Book |
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2016.
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