Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Handphone Android(Studi Kasus Pengguna Handphone Android di Wonogiri)
ABSTRACT EFFECT OF BRAND EQUITY PURCHASE DECISION ON ANDROID PHONE (Case Study in Wonogiri Android Mobile Users ) Interest in the study were: 1) to analyze the influence of brand awareness on purchasing decisions Android phones, 2) to analyze the influence of perceived quality on purchasing decision...
Saved in:
Main Authors: | Nugroho, Hari (Author), , Drs. Ma'ruf, MM (Author) |
---|---|
Format: | Book |
Published: |
2016.
|
Subjects: | |
Online Access: | Connect to this object online |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Analisis Pengaruh Faktor Psikologis Terhadap Keputusan Pembelian Produk Handphone Android
by: Akhirullah, Beni, et al.
Published: (2014) -
Pengaruh Kualitas Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Handphone Samsung Android Dengan Minat Beli Sebagai Variabel Interverning
by: Febrianto, Heru, et al.
Published: (2015) -
ANALISIS KEPUTUSAN PEMBELIAN HANDPHONE XIAOMI
by: Muhammad Rizki Saputra,
Published: (2020) -
Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Pengambilan Keputusan Pembelian (Studi Perbandingan Handphone Smartphone Blackberry dengan Android)
by: Kusumawati, Anita, et al.
Published: (2014) -
Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Handphone Samsung (Studi Kasus Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)
by: Widayat jati, Eko, et al.
Published: (2016)