Pengaruh Harga, Citra Merek, Kualitas Produk, Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Smartphone Android
The purpose of this study was to determine the effect of the price, brand image, product quality, and word of mouth on android smartphone product purchasing decision. While the methods used in this study is the descriptive analysis, validity test with confirmatory factor analysis methods, reliabilit...
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2016.
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