Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Handphone Samsung (Studi Kasus Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)
This study aims to determine the effect of brand equity on purchase decisions samsung mobile phones and which factors most influence on the purchasing decision of Samsung mobile phones. The analysis tool used is multiple linear regression, by retrieving data using questionnaires the respondents Facu...
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2016.
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