Analisis Brand Image Dan Brand Equity Terhadap Loyalitas Konsumen Smartphone Samsung (Studi Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta
This research was conducted at Economics and Business Faculty University Muhammadiyah Surakarta which aims to analyze Brand Image on costomer loyalty smartphone Samsung, analyzing Brand Equity on costomer loyalty smartphone Samsung, analyzing Brand Image and Brand Equity on costomer loyalty smartpho...
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Main Authors: | Guritno, Adi Kuncoro Suryo (Author), , Dr. Rini Kuswati, S.E., M.Si (Author) |
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Format: | Book |
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2016.
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Online Access: | Connect to this object online |
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