Pengaruh Kualitas Pelayanan, Harga dan Citra Merek Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Pemediasi

This research aims to identify and analyze: 1) the quality of service to customers satisfaction. 2) price to customers satisfaction. 3) brand image on customers satisfaction. 4) quality of service to customers loyalty. 5) price to customers loyalty. 6) brand image to customers loyalty. 7) customers...

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Main Authors: Setyowati, Erni (Author), , Drs. Wiyadi, M.M., Ph. D (Author), , Drs. M. Farid Wajdi, M.M., Pd. D (Author)
Formato: Livro
Publicado em: 2016.
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