Analisis Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pembelian Smartphone Samsung (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta Tahun 2016)
This study aimed to determine the effect of consumer behavior in the samsung smartphone purchase decision. The independent variable of this research is consumer behavior variables represented by cultural, social, personal and psychological. While the dependent variable is the Samsung smartphone purc...
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| Format: | Book |
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2016.
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