ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG: Studi Empiris Pada Konsumen Tsabita Bakery di Surakarta

• Main Authors: Nurhayati, Khairun (Author), , Wiyadi, Ph.D (Author), , Soepatini, Ph.D (Author)
• Formato: Livro
• Publicado em: 2016.
• Assuntos: Thesis; NonPeerReviewed
• Acesso em linha: Connect to this object online

The purpose of this study was to analyze the influence of brand image, promotion, price, quality of product to re-purchase interest Tsabita Bakery in Surakarta. The data used are primary data obtained from 105 respondents' answers were taken with non probability sampling technique. The data req...