Analisis Pengaruh Citra Merek, Kualitas Produk Dan Kualitas Layanan Terhadap Minat Beli Sepeda Motor Honda (Studi Empiris pada mahasiswa FEB Universitas Muhammadiyah Surakarta)
This study uses a quantitative descriptive seeking cause - effect. In the results of this study will only see the effect of brand image, product quality, and the quality of services to the purchase intention of Honda motorcycles. Study used in this study were students FEB Muhammadiyah University of...
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2016.
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