The Analysis of Halal Product Purchase Intention Using Theory Of Planned Behavior (TPB): An Application on Bakery Product Consumption
This study is applying Theory of Planned Behavior as a theoretical framework with aim of extending prior research of examining halal bakery product purchasing behavior in Solo and Sukoharjo, Indonesia. Data are collected through questionnaire. The sample size of this research is 100 respondents, est...
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2016-11-08.
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