Analisis Pengaruh Orientasi Kewirausahaan dan Kemampuan Manajemen Terhadap Strategi Pemasaran Serta Dampaknya Terhadap Kinerja Usaha Kecil Manufaktur Di Magetan

• Main Authors: Rian Histiarini, Aprisa (Author), , Drs. M. Farid Wajdi, MM., Ph.D (Author), , Dr. Anton Agus Setyawan, SE.,MSi (Author)
• Format: Book
• Published: 2016.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online

The development of small and medium enterprises in Indonesia is growing rapidly but there are still many problems encountered. This problem is suspected because many owners don't have entrepreneruial orientation, management skills and the right marketing strategies in their business. The owners...