Analisis Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Pengambilan Keputusan Pembelian Toyota Avanza(Studi kasus pada pt. Nasmoco solo baru)

The purpose of this study is to determine the effect of pricing, product quality, and promotion of the purchasing decision of Toyota Avanza in PT Nasmoco Solo Baru. The sampling technique used was accidental sampling, samples are 50 respondents, while an analysis tool used is multiple linear regress...

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Main Authors: Prasetiyo, Bundan Rachmad (Author), , Drs.Sri Padmantyo,MBA (Author)
Format: Knjiga
Izdano: 2017.
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