Analisis Pengaruh Ekuitas Merek Terhadap Minat Beli Produk Smartphone China
This study describes the effect of brand equity (brand awareness, perceived quality, and brand loyalty) against China's buying interest smartphone products which data is retrieved from the Faculty of Economics and Business, University of Muhammadiyah Surakarta. In this study the authors used qu...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
2017.
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| Subjects: | |
| Online Access: | Connect to this object online |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |