Pengaruh Harga, Promosi, Kemasan Dan Kualitas Pelayanan Terhadap Tingkat Penjualan (Studi Pada Konsumen UD. Bambu Murni Magetan Jawa Timur)

• Main Authors: Illavi, Moch. Real (Author), , Jati Waskito, SE, M.Si (Author)
• Format: Book
• Published: 2017-01-31.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online

Summary

This research aim to know influence of price, promotion, packaging and service quality to the level of sales at consumer of UD. Bambu Murni Magetan East Java. This Research use approach of associative by spread the questioner. Population and sample which is used in this research is consumer of UD. Bambu Murni Magetan East Java, with convenience sampling as its intake technique. Hypothesis examination in this research use analyzer validity test, reliabilities test, classic assumption test, doubled linear regression, F test, t test, and coefficient of determinacy (R2). Result of the research indicate that there is influence of price to the level of sales. There is influence of promotion to the level of sales. There is influence of packaging to the level of sales. There is influence of service quality to the level of sales. There are influences of price, promotion, packaging and service quality to the level of sales. Result of the examination coefficient of determinacy (R2) indicating they are price, promotion, packaging and service quality can explain variability the level of sales.

Item Description

https://eprints.ums.ac.id/48724/24/NASKAH%20PUBLIKASI.pdf
https://eprints.ums.ac.id/48724/2/HALAMAN%20DEPAN.pdf
https://eprints.ums.ac.id/48724/3/BAB%20I.pdf
https://eprints.ums.ac.id/48724/8/BAB%20II.pdf
https://eprints.ums.ac.id/48724/9/BAB%20III.pdf
https://eprints.ums.ac.id/48724/10/BAB%20IV.pdf
https://eprints.ums.ac.id/48724/11/BAB%20V.pdf
https://eprints.ums.ac.id/48724/12/DAFTAR%20PUSTAKA.pdf
https://eprints.ums.ac.id/48724/13/LAMPIRAN.pdf
https://eprints.ums.ac.id/48724/14/PERNYATAAN%20PUBLIKASI.pdf