Analisis Pengaruh Kesadaran Merek, Persepsi Kualitas, Dan Loyalitas Merek Terhadap Kepuasan Konsumen Pada ProdukPrivate Label Indomaret

• Main Authors: Pratama, Miken Selly (Author), , Dr. Edy Purwo Saputro, S.E., M.Si (Author)
• Format: Book
• Published: 2017.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online

The aim of this research to analyze influence of brand areness (X1),perception quality (X2), and brand loyalty (X3) of customer satisfaction (Y) on Indomaret private label product in Universitas Muhammadiyah Surakarta area. Research population is all of Economy and Bussiness Department udents in UMS...