Pengaruh Kepercayaan, Kemudahan, Kepuasan Dan Resiko Terhadap Minat Pembeli Untuk Menggunakan Sistem E-Commerce(Studi Empiris Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta)

• Main Authors: Irianti, Nisya Desi (Author), , Drs. Suyatmin Waskito Adi, M.Si (Author)
• Format: Book
• Published: 2017.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online

Summary

The purpose of this study was to examine the effect of the trust, ease of use, satisfaction, and risk on intention of the buyer to use e-commerce system. The research was conducted in major Faculty Economic and Business Muhammadiyah University of Surakarta. Determination of sample, using a purposive sampling method. The data in this research is obtained by distributing questionnaires to the respondents. The number of respondents as many 100 people. The data analysis was using multiple linear regressions analysis. The analysis showed that trust, ease of use, satisfaction, and risk have a significant effect on intention of the buyer to use e-commerce system. Key words : trust, ease of use, satisfaction, risk, intention of the buyer to use e-commerce system

Item Description

https://eprints.ums.ac.id/49042/1/NASKAH%20PUBLIKASI.pdf
https://eprints.ums.ac.id/49042/2/HALAMAN%20DEPAN.pdf
https://eprints.ums.ac.id/49042/6/BAB%20I.pdf
https://eprints.ums.ac.id/49042/7/BAB%20II.pdf
https://eprints.ums.ac.id/49042/11/BAB%20III.pdf
https://eprints.ums.ac.id/49042/12/BAB%20IV.pdf
https://eprints.ums.ac.id/49042/13/BAB%20V.pdf
https://eprints.ums.ac.id/49042/14/DAFTAR%20PUSTAKA.pdf
https://eprints.ums.ac.id/49042/20/LAMPIRAN.pdf
https://eprints.ums.ac.id/49042/23/SURAT%20PERNYATAAN.pdf